Youth Empowerment Sphere

(YES Arunachal)

Self-Help Entrepreneur Mart (SHE Mart)

Official scheme details, eligibility information and application guidance.

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About the Scheme

Brief
SHE Marts are community-owned retail outlets established at the district and cluster levels. They serve as the "front-end" retail face for women-led Self-Help Groups (SHGs)

Objectives
To transition rural women from "credit-led livelihoods" to becoming enterprise owners by providing a permanent physical and digital platform for their products

Eligibility Criteria
- Active women members of registered SHGs under the National Rural Livelihood Mission (NRLM)
- SHGs must be operating under a recognized Cluster-Level Federation (CLF)
- Priority is given to those trained under the Lakhpati Didi Programme

Benefits
- Market Access: Direct link to structured B2B and B2C markets
- Professional Branding: Support for branding, packaging, and standardisation of rural products
- Training: Shortlisted groups receive training in inventory management, digital payments, and customer service

Nodal Department
Ministry of Rural Development (MoRD)

Scheme Overview

Status Active
Category Central Initiative

Required Documents:

- SHG Registration Certificate issued by the relevant rural development authority - Aadhaar Cards of participating members for identity verification - Active Bank Account Details of the SHG for financial transactions - Product Description & Samples for quality and marketability appraisal by CLF/ArSRLM officials - Quality Certification (specifically for food items like FSSAI)

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